Applying Major General J.F.C.Fuller's Principles of War to High Value Sales Campaigns in the Business World.
How to organise your sales Campaigns for maximum effectiveness and minimum risk:
Applying F.W.Lanchester's Laws to High Value Sales Campaigns in the Business World.
How to choose your optimum Sales Strategy subject to your relative competitive strength:
For a Military example of Lanchester's Theories click on th link below for three examples from the British Zulu Wars:
Applying Sir Basil Liddell Hart's Principles of "The Indirect Approach" and "The Expanding Torrent" to High Value Sales Campaigns in the Business World.
How to penetrate accounts and maximise opportunities:
Applying Lt Geeral Sir Francis Tuker's "Pattern of Warfare" to High Value Sales Campaigns.
How to identify types of Sales Campaigns, resources, and make the most of them or change your situation: